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AGENCY Gut

CAMPAIGN Tim Hortons / Roll Up to Win

CGI / 3D

"Roll Up To Win"

Tim Hortons’ Roll Up to Win campaign reimagines a Canadian classic through a fully cinematic CGI experience.

Every frame, from helicopter aerials to tactile close-ups, was built in 3D, capturing the brand’s warmth and motion. The camera’s seamless journey reveals the iconic cup in a dynamic, immersive finale.

With over 4 million views, it became Tim Hortons’ most-watched Instagram video, a fusion of craft, collaboration, and nostalgia.

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