Gopuff · DGENZ

“NYE”

For New Year’s Eve, Gopuff paired Wiz Khalifa and Rick Ross in a moment that feels unforced, current, and culturally precise. The campaign is built on their natural chemistry, letting humor and presence lead mirroring how the night actually unfolds: plans shift, momentum builds, and timing is everything.

The twist plays directly into New Year, New Me irony. Characters around them physically morph girls growing dreads like Wiz, others going bald like Ross switching looks, energy, and attitude in real time.

Using tools such as Runway, Kling and more, the Identity flips mid-celebration, self-reinvention taken literally, and the joke lands because everyone recognizes the impulse.

CREATIVE

CLIENT

VFX / 3D / AI

EDIT

MUSIC

COLOR

Gut Feeling Agency

Gopuff

Dgenz World

Wilde

Taran Mitchell

John Shafto

TALENT

Wiz Khalifa x Rick Ross

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