BRAND Tommy Hilfiger

CAMPAIGN Mykonos

CGI / FOOH

"Mykonos"

In Mykonos, Tommy Hilfiger’s latest collection unfolds through a seamless CGI illusion. What seemed like a quiet street scene revealed digitally recreated shirts swaying in the Mediterranean breeze.

Advanced cloth simulations, calibrated color, and natural light integration blurred the boundary between real and virtual. The campaign captivated millions, surpassing 9 million views and becoming Hilfiger’s most viral CGI moment.

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