BRAND GT's Living Foods
CAMPAIGN Alive Mushroom Elixir
CGI / FOOH
"Alive Mushroom Elixir"
The Alive Mushroom Elixir campaign imagined a world where nature reclaims the city, vitality made visible.
Bioluminescent mushrooms towered among skyscrapers, blending biology and technology through advanced 3D simulation.
Each organic form was procedurally grown to mimic natural behavior, composited flawlessly into live Los Angeles footage.
The result: a surreal yet believable coexistence of science, nature, and imagination.
