BRAND Adidas
CAMPAIGN Impossible Is Nothing
PRODUCTION
We crafted Lionel Messi’s first Inter Miami chapter as a cinematic legend above the clouds, combining real footage, digital doubles, and procedural CGI environments to narrate his journey from Rosario to Paris, and finally to Miami.
Using Blender and Houdini, each transition was designed to feel seamless, the golden reflections of his jersey morphing into the Eiffel Tower’s glow, then dissolving into the humid lights of South Beach.
The campaign blended cinematic composition with documentary realism, capturing Messi’s first seven days in Miami through a lens of rebirth and anticipation.
