BRAND Hot Wheels

CAMPAIGN Snap To Win

CGI / MOTION CAPTURE

"Snap To Win"

In collaboration with HeyDay, Mattel, and directors Peter Neils and Aidan Wilde, we brought the Hot Wheels Snap Track Speed System to life. Starring NFL quarterback Russell Wilson and his son Win, the campaign captures the magic where imagination meets engineering..

Set in a stylized home environment, dynamic camera work, practical effects, and seamless CGI transform an ordinary living room into a full-scale racing arena.

A supporting digital series extended the world across YouTube and social, inspiring kids everywhere to build, race, and share their creations.

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