BRAND OVO
PROJECT Partynextdoor
PRODUCTION / CGI
A surreal fusion of memory, fame, and dreamlike escapism. “$$4U” visuals bring Partynextdoor’s world to life through cinematic vignettes of power, solitude, and elevation.
Directed by Aidan Wilde, the campaign blends raw monochrome nostalgia with high-gloss CGI sequences: from smoke-filled portraits to monumental stage pyrotechnics, and the artist ascending through digital skies in his private jet.
Each frame transitions like a lucid dream, where reality, luxury, and fantasy merge into one seamless experience.
